The Importance of M-Commerce
M-Commerce, for those of you who may be unfamiliar with the term, refers to the buying and selling of products/services through handheld devices such as smartphones, tablets and personal digital assistants. Currently regarded as the next-generation e-commerce, this technology enables users to access the internet and make a purchase without needing to find a place to ‘plug-in.’
This is becoming more of a significant element of an overall digital marketing campaign as time moves on. Smartphones have already overtaken laptops as the most popular device for getting online, according to research from Ofcom. More and more of us are using smartphones by the day and this is transforming the way we communicated and carry out business.
Understanding the Mobile Journey
Two thirds of people in the UK now own a smartphone, using it for nearly two hours per day to browse the internet, use social media and shop. Therefore it is imperative you understand your site’s mobile journey and optimise it so that it performs well enough to convert. According to further research from Ofcom, the current generation is unlikely to use a company’s services again following on from a poor mobile/app experience; so this is not something you should ignore.
In fact, just over half of people worldwide say that a poor mobile experience would make it unlikely for them to use a business’s products at all.
Responsive Mobile Design
Responsive design is one of the most tried, tested and most popular methods of optimising your website for mobile users. There are, of course, other options out there for you but responsive design is perhaps the most cost and performance effective.
If your site is not accessible, visible or easy to navigate online then you could be losing out on some serious amounts of custom. Our expert team of designers and developers will be able to advise which design options are best for you and your situation. Once we have decided upon the right course of action, we’ll update you on every stage of development.
Get Mobile with Wetink
Content delivery over wireless devices is becoming faster and faster as time moves on. Everything is becoming more secure and more scalable by the day. For these reasons, there is wide speculation that m-commerce will surpass e-commerce as the main method of digital commerce transactions.
To ensure you do not miss out on this opportunity to make sales, give us a call on 0800 917 32 55.